The Pack A. D. are a band that truly proves that what is needed in a
Published on March 26th, 2016 | by Alia Thomas
BOOM! : Josefin Öhrn + The Liberation ‘Sunny Afternoon’
If you haven’t already heard of Josefin Öhrn + The Liberation then you’re in for a whimsical treat of musical talent. The latest single from Josefin is ‘Sunny Afternoon’ which is accompanied by an artistically inspiring music video. With the song, the musicians take us into a psychedelic haze with hypnotic drumming, fairly monotonous vocals and a general upbeat and feel-good vibe. We talk to Josefin about the song and their upcoming album, Horse Dance.
What lead you to a career in music? Who are your musical influences?
I studied art. My creative outcome was visual but during that time I was more and more drawn to sound and started to explore that field. I made some demos and then I met Fredrik Jolson and we started to write music together. Our influences are from the late 60’s early 70’s, Velvet, Hawkwind, Can, Catherine Ribeiro and then 90’s music like Ride, My Bloody Valentine, Breeders, Flying Saucer Attack, and contemporary stuff like Morgan Delt.
In three words, how would you describe your music?
Hmm…. Fluid, hazy, monotonous…
You’ve recently released your new single, ‘Sunny Afternoon’, which has a really great, interesting and upbeat sound. What inspired you for this song?
It’s inspired by the Tibetan Book of Death as a guide for psychedelic experience about those states that burn away everything you don’t need but hold on to deep inside, the necessity of dying in order to wake up and to live really.
The video is really creative. I love the use of shadows and reflections – very interesting and artistic. What gave you the idea for it? Did you have complete creative control on the outcome?
The video is made by the amazing artist John O’Carroll. I was so happy to work with him. We filmed for two days around the West Country area. In and outside of Bristol and in Portishead, by the river.
‘Sunny Afternoon’ is off your debut full-length album, Horse Dance. What’s the reasoning behind the name, Horse Dance? How was it making the album?
The name ‘Horse Dance’ is inspired by Black Elk and his experiences of journeys between different worlds. So the name was like a tribute to all shamanic traditions and a wish for them to live on. Making the album was intense, we did it in quite a short time and it was pretty much 24/7, being very absorbed by the process. Which was a very good and strong experience.
You’ve had a pretty successful start to your career already with your EP, ‘Diamond Waves’, shows around your home country alongside Goat and Les Big Byrd, playing festivals such as Rosklide, and having been nominated for a Swedish Grammy for ‘Best Newcomer’. What are your plans for 2016?
We’ll be playing live around Europe and at some festivals like Eindhoven Psych Lab, Liverpool Psych Fest, Under The Arches (London) and Lunar Festival, and probably releasing more music this autumn.
This BOOM! Track of the Day article was written by Alia Thomas, a GIGsoup contributor. Edited by Zoe Anderson.